We asked nine successful entrepreneurs to share the most critical elements they see others neglect to include in their plans — and how to fix them.

The devil’s in the details when it comes to developing a consistent social media strategy for your business. Little mistakes and simple omissions can handicap your efforts — and leave you looking like a online novice.

We wanted to find out exactly what kinds of mistakes business owners are still making on social media, so we asked nine successful entrepreneurs to share the most critical elements they see others neglect to include in their plans — and how to fix them.

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